The Break came across many disadvantaged people during the Invisible Humans of Melbourne project. These people were struggling to survive by selling what art they could create on the streets of Melbourne. We realised it was not enough to just lift their profile with a video, which had no guarantee of great reach. So we brainstormed a further way to help.
What we came up with was an online gallery.
This gallery would showcase their talents and be completely interactive. More important than just lifting their profile as artists we developed the online gallery to sell their artwork to help generate income for the artist.
We looked at other online galleries and then brainstormed how to make the user experience and artist experience better than any other online gallery we could find. We also linked this into our Invisible Humans of Melbourne project to further highlight the artists, the art they produce and the disadvantage they overcome to produce their artwork.